Prodigy Strength & Fitness
Prodigy is a Gym located in Caloundra, Sunshine Coast offering group personal training classes to help members increase strength, get fitter and move better.
The task
Increase Memberships Post Covid-19 Shutdown
What we did
Google Ads | Facebook Ads | Custom Landing Page
Our first move was to make sure Prodigy showed up on google maps whenever someone was looking for their services in the local area.
The next move was to completely rebuild their website and landing pages to ensure it did a great job of converting the traffic we were about to send to it. Once the foundations were laid we built a giveaway campaign on Facebook to drive some awareness and build a list within the local area of people interested in the services Prodigy provides.
After the giveaway promotion we launched a secondary offer to convert leads generated from the giveaway into members.
Once that was successful we converted the secondary offer into our core offer and ran targeted ads to different audiences (Mums, Dads, Ex Athletes etc) and used the same call to action.
The Results To Date
114 Leads Generated | Cost Per Lead $18.62