As a business owner, sustaining your presence on social media by creating engaging and consistent content can be an arduous task. It is already established that social media is a brilliant tool to grow your business. However, pigs will fly before you succeed if you do not create regular, consistent, and relevant content.

In this article, I share a strategy that will assist you, not just in creating tons of social media content, but also doing it with consistency and minimal effort.

This strategy is called the Pillar Strategy – a style that allows you to document what you actually do, instead of trying to create and come up with new content all the time. This way, it becomes both fun and scalable.

How’s it Done?

The pillar strategy is typically a way of spicing up the content creation process; the strategy may vary from business to business, but all yield the same result.

Tradesmen, for instance, are out and about each day, they interact with different people, with different characters, and they’ve got employees. They’re engaged in exciting projects and activities.

Now, they can take up the advantage of sharing their daily activities with their audience. If it’s a tutorial they want to provide, they can teach the audience how a particular task is done by having a videographer follow them around.

You too can apply this method to your business, particularly if you do interesting work that keeps you moving around your workplace. That said, it may not be a viable option if your work limits you to your desk all day long.

The entire idea is to document what you do during the day, instead of having to go through the brainstorming route to come up with topics and content for your business page.

Using the tradesman as an example, we can break down the pillar strategy using the following guidelines:

Get a Videographer:

The tradesmen set out for their daily work in the morning, and the kind of jobs they do range from simple to overly complex ones. If they desire to post fresh and relevant content across their business pages, they hire the services of a videographer to film them while they do what they know how to do best.

You too can hire a videographer or train one of your staff members on video-graphing, the person then follows you around to capture moments and activities. Better yet, start off by vlogging yourself with your phone, especially if it’s got excellent picture quality. It doesn’t have to be overly technical.

The Rawer, the Better:

In some cases, raw footages are more effective because people can relate to it. It’s how people’s friends are posting on the various social media platforms, so it suits Instagram and Facebook users really well. People get to appreciate it better when the entire thing is kept real.

Keep it Short and Simple:

Simplicity is a primary key you would want to hold on to. Keep the videos condensed and short. What matters most is how interesting they are, not the length.

You may have created a video that’s about 3-5 minutes long, one that contains your dealings of the day as per what you do.

However, not all the footage in the video you create should make it to the main video.

Relevance to the audience must always be considered, and the final content could only be a 30-second clip.

They could be little quotes or snippets that you said during the day. In essence, you take the footage and cut it all up into micro contents. It could be 10 or 30-second snippets of something funny that happened in the work van, it could as well be footage of your going to a local café.

As simple as it may appear, it is relevant to your community, especially if you’re a local business. It’s a way of carrying your local community along.

Ultimately, you’ll find that you’re not just promoting your business to make profits, you’re also building relationships that translate to loyalty; loyalty to your brand.

The things you said during the day should not be left out. You can convert them to word gems by getting a graphic designer or someone in your office to turn them into little quote cards, then you can start posting them to social media.

Basically,

To create more content, you simply get someone to follow you around with a camera (or perhaps you do it yourself), and you create one main video.

Then, from that one main video, you’re able to spin a whole bunch of content. If you do that regularly – weekly, every second day or however you find convenient, you will soon discover that they’ll all start to add up and in the long run, you’re effectively creating a large amount of content with minimal effort.

The post How to Create More Content On Social Media appeared first on Crewdo.

Is your business growing? If you are a business owner and growing your business using online marketing has been a problem, then this article is for you. If you think all the money you have spent on Facebook ads is a waste, read on.

In this article, I will illustrate a simple content marketing funnel that you can then supercharge using Facebook ads. The steps in creating a successful content marketing are:

1. The setup
2. Feed the funnel with content
3. Nurture potential customers
4. Convert prospects to customers

The Setup

In setting up your content marketing funnel, you have to start with the customer. What are their pain points? What is the current situation of the customers, and what do they want to achieve?

You also have to consider what unique solutions you are offering that would make the customer consider you ahead of the competition. As an example, at Crewdo, we specialise in helping business owners facing growth challenges to be successful.

Basically, what we do is we help customers reach their ideal outcome of automating their lead generation, growing their business, seeing more sales, seeing more profits in their business, and allowing them the freedom to do more.

A solution to that is to utilise content marketing and Facebook advertising to attract their prospective customers, and then using content marketing, build trust and convert their potential customers into leads.  However, this does not describe a unique solution. So we call it trust-based marketing.

Trust-based marketing, in a nutshell, is content marketing plus Facebook ads joined together.  And it’s unique to us. So know your potential customers, understand what they want and prepare a unique solution for them.

Feed the Funnel with Content

The best way to feed the funnel is to create helpful content. On Facebook, you can create video content or instant articles using forums and tools such as ubersuggest.com, theanswerthepublic.com, and so on to find the pain points and challenges of potential customers. Then, you can create content which addresses these challenges.

After creating this content, it is vital to get the content across to your target audience. Using Facebook ads, you can target the exact customers who need that content. Facebook allows for appropriate targeting, so you can be sure that your content is reaching the right audience. Also, you can use search engine optimisation to ensure that customers searching for certain queries can visit your website/blog and read your content.

Nurture Potential Customers

The biggest mistake a lot of businesses will make is not creating enough content. They’ll make one video, and then they’ll promote their business on Facebook and expect leads to come rushing to them.

You will be depending on luck in such a situation. Sure, your video may show up at the right time that the customer wants that product or service, and they make a purchase. But that’s a minimal subset of the market, and you don’t want to run your business by hoping to get lucky.

The majority of customers are not ready to buy just yet. They must be nurtured. They may not be ready to buy now, but they’re at that stage now where they know they’ve got a problem, and they’re probably going to make a purchase within six months.

So the best way we’ve found to nurture prospective customers online is to create content consistently and continually. But not just any content. Content that really, really helps your potential customers. You can achieve this by understanding what their problems are and their ideal outcomes.

Continually create consistent, regular content that is going to help those people in that situation. By doing this, you build rapport and trust. You create top-of-the-mind awareness, and they’d purchase from you when they are ready.

Convert Prospects into Customers

This is the most critical step, as everything would be in vain if the customers do not buy. So how do you get customers to buy? The advantage of this method is that the initial steps have helped build trust and rapport and making the sale is much easier if you are providing the customers with a unique solution that can help their situation.

You want to ensure that you’re creating an offer that is a really high value, one that’s going to provide value to that prospective customer. Then, you promote this high-value offer to a warm audience, that is, people who have benefitted from your content.

It is important to promote to the right audience. To do that, you pick out specific videos that are related to that particular offer and target people who have engaged with that video/content. You can, on Facebook, create a custom audience of people that have watched 50, 75%, 95%, 100% of your video. The beauty of doing this is you know that that person’s interested in that topic. You know they’re probably having that pain point because they’ve actually taken the time out of their busy day to watch that video or read that content.

By following these steps, you are actually making a difference in the customers’ lives, so they are more likely to buy from you. Also, the process costs less, since you are not mass advertising to everybody. You are only advertising to people who have interacted with your content and are interested in your solution.

You’ve actually gone through taking the time to add value to people’s lives. You’ve gone through to filter your funnel so that when you put an offer in front of someone, it’s relevant to them and it’s a bite-sized audience sending you a ton of money and giving you the return on investment that you probably haven’t been seeing on Facebook ads in the past.

Overall, it might not be quite as simple as this, but it is effective.

 

The post How to Create a Content Marketing Funnel: A Simple Way to Grow Your Business appeared first on Crewdo.

Content marketing is the new marketing goldmine for businesses. People consume large amounts of content every day, and you need to tap into that stream if you want to optimise your reach.

Content Sells!!!

It’s easier to sell your product or service to your potential clients if you first offer them relevant content. Now when we say content, we mean everything; videos, social media posts, articles, podcasts, and the works. The more diverse your content pool, the more your reach, the more leads you can generate.

So why should you go into content marketing? Is it right for your business? Read on to find out.

1. It Puts You in Your Clients’ Minds

Before we continue, take out B2B and B2C from your mind; it doesn’t matter who your clients are, content marketing works across the board. Whether you offer B2B or B2C products or services, what’s important is that you’re dealing with humans and humans love interaction.

Using Content Marketing, videos, in particular, is a great way to put your face in the mind of your potential and existing clients.

When you give value for free, you build trust. People come to associate your brand with expertise in your area of business, so when they need work done in that field, you’ll be the first in their minds.

There’s no better way to build a rapport online than creating a video. It doesn’t matter if you’re B2B or B2C, creating content is a good way to humanise your brand and to communicate directly with the person that’s watching the video.

2. You Give Value to Your Customers

People mostly care about what’s in it for them; they want to know what they stand to gain from interacting with you and your business, especially if they can get it for free. So, creating content, whether it’s a blog, a podcast, or a video, is a great way to give value to your audience, your ideal customers without asking anything in return.

It’s one of the best ways that you can provide value to people without being intrusive and picking up the phone and trying to cold call. Creating valuable content, creating educational content, entertaining people, whatever it is you’re trying to achieve, creating content is one of the best ways that you can do that for your business.

3. Content Marketing is Here to Stay

Tactics come and go, we all talk about building automated funnels, and they work if they’re done right, but they come and go. However, the fundamental way that people spend their money generally stays the same.

People like to do research before purchasing a product to make sure it’s the right fit for them. Therefore, creating educational content on the things they might be searching for is a good way to put yourself out there and generate leads. Creating content is a great way to leverage the fundamentals of how we purchase goods or services as consumers. So, if you’re stuck for ideas around creating content, then focus on answering questions that people might be asking online.

4. It’s Cheap

Content marketing is cheap. Facebook ads, for instance, offer value at a far greater rate than their cost. If you’re a local business, you should be utilising Facebook ads to get the attention and build the awareness of your products and services.

With Facebook ads, you can map out an area where you want your ads to show, and the kind of people to show it to. You put a minimal ad spend on that, create consistent, relevant content, and before you know it people remember your name, and when it comes to them needing your product or service, they’re going to remember you. So, start creating content if you’re not already, and start utilising Facebook ads.

5. Your Ads Will Be Relevant

What this means is that you can now deliver relevant content to the right audiences. If you have someone who is not close to buying your product but is aware of the problem your product solves and is on the lookout for solutions, you can deliver content that answers their questions.

On the other hand, you can also have a person who is ready to buy but doesn’t know who to buy from and so is researching your competitors and reading your reviews.

The best way to reach both persons is content marketing. You can create custom audiences on Facebook, and basically put ads in front of the right people, depending on where they are in the buyer journey.

This tool is very powerful because you could be delivering testimonials to the potential buyers that are ready to buy while giving product info to people earlier on in the funnel. It works because the early stage buyers don’t know that your product is useful for them yet.

They’re still trying to figure out the problem so you don’t want to show them content that will fly over their heads. You would be wasting your ad spend and time if you did that, and they’ll probably switch off and not click on anything.

Conclusion

So, there you have it, five reasons your business should be creating content, whether it’s a blog, podcast, video, whatever it is, you need to be creating something if you’re not already. And if you are, make sure you use Facebook ads to put it in front of people’s faces. Content marketing is the current big thing and you don’t want to miss out on this one.

The post Top 5 Reasons Your Business Needs to Be Using Content Marketing to Grow appeared first on Crewdo.

If you’re a business owner and are looking to grow your business, you’ve most likely heard about Gary Vaynerchuk, popularly known as GaryVee. He’s the CEO of VaynerMedia and VaynerX, it’s impossible not to know him if you’re interested in using digital marketing and social media to grow your business.

He is one of the most productive people in regards to content creation and, in this article, I’m going to walk you through his method and strategy for social media content creation and how you can apply it to your business.

GaryVee is very open about how he creates his content, and there’s a ton of resources online centred around it but see this as a short and straightforward guide to applying his methods.

1. Pillar Content

GaryVee’s first step when creating content is to formulate pillar content. What this means is that he creates one piece of content which he repurposes and spins severally to create content for his social media platforms.

For GaryVee, he has a daily vlog called the DailyVee Show, and the AskGaryVee Show. These are his two main pillars from which he can spin all of his social media content.

To illustrate this point, the DailyVee Show is a daily vlog where he has a videographer follow him around, going to various meetings, giving keynotes and things like that, he then edits that vlog into a very engaging piece of content.

Then, his social media team will extract all of the gold from that and repurpose it into other content that they think the audience might find useful. This leads us to the second step.

2. Repurpose Your Content

After you’ve created your pillar content, a vlog, an article, podcast, etc., the next step is to repurpose it for social media. Your pillar content is too lengthy and monotonous for social media, so the best thing to do is spin it. You can vary your pillar content into video snippets, graphic cards or quote cards.

GaryVee repurposes his AskGaryVee Show into a podcast. He has a writer on his team that will interview him about certain things that he’s spoken about in his videos, and then they’ll turn it into a written piece of content.

His time is taken up by creating the first piece of content, the pillar content, and then his team does the rest of the work and creates a ton of content for his social media channels.

3. Create Content around Your Feedback

After you’ve created your pillar content, repurposed, spun and varied it, and posted on social media, the next step is to listen to your audience.

Scour the responses on your pillar post and social media posts and look for questions or comments from your audience.

With this new information, you then go back to your pillar content and repurpose it based on the questions and comments or create new content based on it.

Conclusion

So, there you have it, the three steps GaryVee uses to create tons of content that you’ll find available on different social media channels. Don’t be deceived by the seeming simplicity of it; it’s a lot of work.

Your repurposed content has to fit each of your social media channels, and you have to make them engaging enough to get responses and generate leads for your business. There’s a lot of trial and error to see what gets the most engagement and what doesn’t.

If you’re creating content for your business, or you’re looking at creating content for your business, this is a near perfect strategy to use. You can record one piece of content and turn it into multiple pieces. It’s a very good method, especially if you’re very busy and don’t have all the time in the world to create content.

If you have any questions or comments, feel free to use the comment section below.

The post How to Increase Content Production Using GaryVee’s Strategy appeared first on Crewdo.

Content Creation is a big deal for everyone, and when you have to create content for your business, it can be overwhelming. You’re not just writing a random Facebook post, you have to come up with content that is engaging and can generate leads.

This is a full-time job. In this article, however, I’m going to show you how to produce 10 times as much content in very little time.

Create Multipurpose Content

Many businesses fall in the trap of creating universal content, i.e., one video, article, or podcast for all platforms. A better way to go is to ensure that the content that you’re posting on social media is relevant to that particular platform.

What you should do is take that one piece of content and turn it into multiple pieces of content. To give you an example, if you’re creating a video for YouTube, you could transcribe that video, then post it on your blog as an article or a blog post.

You can also take the video, pull out little clips that your audience might find useful and put them into their own individual video snippets and post on Instagram for example which has a 60-second limit for videos.

You can pull quotes, statements, tips and tricks and things like that and put them into graphics cards. You can make 15-second segments and use them for Instagram or Facebook stories. Basically, you’re taking one piece of content and turning it into multiple pieces of content.

Alternatively, if you create a blog post, you can turn that blog into a video or a script and then use an iPad teleprompter to deliver that via video, or you can have a presentation that just runs through the blog post. You can make these short and post on social media. You can also take snippets of the article and make graphics cards with them for social media.

Multiplying your content in this way is also a really good way to generate leads. If the video snippets and graphics cards you create for social media are engaging and interesting enough, you could get people to go to your website or YouTube channel looking for more. This will lead them to see your products/services and eventually patronise you.

Write an E-book

One way to generate leads is by writing an e-book. Writing a book will take a lot of time, however, if you’ve made a video that you’ve repurposed into an article or a blog post, let’s say you’ve done that 12 times around a certain topic, you can combine all of those articles and have a writer turn it into an e-book. You could then offer the e-book to your subscribers for free. This becomes a lead magnet for your business because if the e-book is valuable, people will be willing to pay for more of that.

Start a Podcast

Starting a podcast is a sure way to increase productivity with less work. A podcast is like a radio show and doesn’t require the rigid structure of an article so you can just note down a few main points then talk about them to your heart’s content.

You can also bring in a guest who is an authority in your industry and whose opinion would benefit your customers. Podcasts are naturally lengthy, so you have a lot of material that you can repurpose later.

Conclusion

Basically, if you want to create more lead generating content without breaking your back, the best thing to do is create content that you can repurpose.

This is also helpful because the attention span on social media platforms is a lot shorter. No one wants to watch a ten-minute video on Instagram so it would be more beneficial if you have one long piece of content on your blog or YouTube.

You can then break it down into smaller pieces that will grab and keep the attention of your social media followers and lead them to visit your site where they can buy your products.

If you’ve got any questions or other methods you’ve used to increase content production, please feel free to leave a comment below.

The post How to Increase Your Content Production with Minimal Effort appeared first on Crewdo.

It’s not easy to consistently shell out content that’s above par. Most times, businesses start out fierce but the idea bank soon runs dry and they start struggling, and this shows. So, in this article, I’m going to show you some genius methods you can use to make sure that you never run out of things to talk about.

1. The Keyword Method

The first method is the Keyword method. This method involves using online tools to tell you what people are searching for so that you can then create topics about them. I’ve got three tools that I use.

1. SEMrush: This is a paid tool. It has a tool called the Keyword Magic Tool. A good starting point is to type in a topic. So, for me, I might put in video marketing, and click search. I generally leave the U.S. as the search region, because it gives me a lot more options.

If you’ve got a product or service that’s specific to Australia or New Zealand, if it’s talking about superannuation or investments, and things like that, you might want to be specific to the country, but otherwise, I recommend just going with the U.S.

When I click search, it generates keywords that people look for online, but an added advantage of SEMrush is that it gives a very extensive list of questions.

So, it takes what people search online, and then filters those keywords by questions. Questions are very good for content creators because it gives us the opportunity to create content around answering these questions.

What I generally do is go through a list and look at the questions which I think fit what I want to talk about and would be a good question to answer. I might look at how to make short marketing videos, which is something people are looking for online, and I’ll mark that down.

Pro Tip: If you want to create content and repurpose it into a blog or article for SEO, I would recommend keeping an eye on keyword difficulty. Keyword difficulty is telling you how difficult that keyword is going to be to appear on the first page of a search result. For instance, if we look at how to create a marketing video, out of 100, we’ll probably get a score of 80. You should steer clear of anything thing with a score above 50 because it’s going to be too hard rank on the first page of search results.

2. TubeBuddy: After I click search on SEMrush and get the list, I’ll use another tool to refine that list. It’s a Chrome extension called TubeBuddy, and it’s for YouTube. It’s also a paid tool, but they have a free plan.

What TubeBuddy does is tell me if that is a keyword worth targeting on YouTube. So, if I click on the option and go through the keyword explorer, it will tell me whether that’s a good or a bad keyword to target. YouTube is the second most used search engine behind Google, so if you want to grow, then focusing on keywords and things that people are looking for online is the best way to do it.

TubeBuddy gives keyword scores which tells you how much people search for that topic and you can click on results which will show you the videos that come up in the search results for that keyword. You can also find out if a keyword is worth it by looking at the number of views the videos get. This helps you gauge how popular the keyword is.

2. The Subtopic Method

The next method is the Subtopic method and this one’s simple. Basically, you have an overarching topic; then you break that overarching topic into subtopics.

For instance, you could take video marketing, an extensive topic, as your overarching topic then break it down into subtopics.

Your subtopics can be “What You Need for Video Marketing,” “All You Need to Know About Video Marketing,” “Video Marketing Hacks,” “How to Setup a Video Marketing Business,” “How to Create Content,” “How to Promote Your Video Content on Social Media” etc. So, from that one overarching topic, I’m able to break that down into varying subtopics.

3. The Shotgun Method

The third method I use is the Shotgun method. This is my favourite method and one I use probably the most. What you do in this method is make a list of questions using steps from the keyword method.

After you’ve got the questions, you then look at different ways you could answer them. For example, you can look at ten questions people ask about your niche and try to come up with different ways to answer those ten questions.

I have a template that I use for this method to help me determine how to answer the questions. The answer could be a how-to, it could be a guide, it could be a checklist, it could be a case study, it could be good books that your audience can read that may answer their questions. You’re taking one question, and answering it in multiple ways.

The best thing about this is that you can do this at the start of the year, and make it your content guide for the whole year. With this method, you can write out ten questions that answer each question five different ways. You’re going to end up with a year’s worth of content, posting one video a week. That’s an efficient way to come up with topics to talk about, and, as I mentioned earlier, it’s my favourite method.

Conclusion

So, there you have it, some methods you can use to make sure that you never run out of things to say on social media. You can pick one strategy or even use all three of them, so your content has more diversity.

These methods will also work for written content and all other types of content. If you’d like a copy of the topics template, leave a comment below, and I’ll send it directly.

The post 3 Ways to Never Run Out of Content appeared first on Crewdo.

If you are creating videos for your business, or thinking about creating video for your business; you might be wondering what some of the cheapest ways that can also ensure your video gets seen by your ideal customers are? In this article, I will talk about how you can maximize Facebook ads to ensure that your videos get seen for the lowest price.

1. Know What You Want

So, before advertising on Facebook, you will need to know a few things first. First thing to know is what you want to get out of advertising on Facebook. Understanding what you want to get out of your Facebook ads will create a better knowledge of what campaign to optimize your ads for.

2. Understand Your Audience’ Buyer Journey

The second thing to understand is where the audience is in the buyer journey. So, if you have someone who does not know who you are, and does not know what your service is; generally they are going to be a cold audience. If they are seeing your video for the very first time, that is your cold audience.

Then, your warm audience are the people who understand their problem, they understand what solution they need, or are starting to understand the solution that your product or service provides. So, they have got a bit of a rapport with you.

They may have watched your videos multiple times, or have seen you on their timelines a number of times; and if you are relevant to them, generally they may have shown an interest. This is your warm audience. And, finally, you have your hot audience; who understand their problem, they understand your solution, and they have bought your solution, and you just need to fully close the deal.

It is understanding where your audience is in the buyer journey and understanding the type of video that you are creating, and the type of content that your video is. If your video leans towards the sales pitch angle, and you have customer testimonies, or you are talking about your service and product, generally you might want to target that video towards a hot audience.

The reason is ultimately that, if you are trying to sell off the cuff to someone in the cold audience, nine times out of ten, they are not going to convert.

3. Determine the Best Campaign to Use

Knowing all this, what is the best campaign to use? There are a load of campaigns, but I am only going to discuss the ones I use, and generally, I use video views for my videos or brand awareness. Now, I have discovered that using brand awareness is a really cheap way to get video views.

I am not sure why, not sure how, but the number of videos that I have promoted on Facebook, when compared with video views versus brand awareness, it has been cheaper for me to use brand awareness. The why is still a thing of mystery for me.

I do recommend having a trial run with brand awareness and video views. Obviously, if you are trying to get leads and things like that, you will try leads campaigns. So, I do recommend giving different campaigns a trial and seeing what results you get with your audience, and then that will lead you into knowing how much you should spend per campaign.

The Best Methodology to Use?

It is a million dollar question. The best methodology or the best approach you can take Is to come up with a hypothesis of what you think might work, an audience you think might be interested in your content, a campaign type you think might work for your ideal outcomes, and the type of content that you are creating.

You can start with a small budget; anything from $1 a day or $2 a day. Then, you should look at your metrics, at your click-through rates, and at your video views. If you are using a brand awareness campaign, you will also need to look at your ad recall rate.

Some Advice on Ad Score and Relevance in Facebook Campaigns

Generally, you will also need to look at your ad relevancy score, and looking at these key metrics and understanding the numbers, you can double down on the ads that are working, and eliminate the ads that are not working, and then just keep repeating the process. There is a ton of information available online that can shed more light on Facebook ad metrics and what you should be looking for in them, but basically, once you have a good understanding of all that, you are good to go.

So, with the ads that you have doubled down on, you just need to slowly keep increasing the ad spend, provided that you are getting the relevant return on investment. A couple of other tips and tricks I can share with you that have worked for me is, keeping a close watch on ad frequency, and having ad rotation.

By ad rotation, what I mean is changing the ad creative. Now, it doesn’t have to necessarily be a drastic change. It does not have to be a completely new video, or a totally different image. It could be just as simple as changing the colour of something, or changing the font, or even changing the look of the ad. It is just a way to keep that ad fresh to avoid your audience getting immune to the ad if it keeps showing up on their timeline continuously, and they have not taken any action.

4. Tailor Your Ad to Suit Your Different Audience Types

One more tip is to create a different ad set for your different type of audiences. I touched on that a bit earlier on in this article when I discussed cold, warm and hot audiences.

Generally, what you can do is this- you can set up an ad set to make it really nice and tidy for your cold audiences, and then for the warm audiences, you will need to create custom audiences.

A tactic I use is, I say, “Right, if someone watches more than 75% of my long videos around video marketing, content marketing, to me that’s … I might be wrong … an indication that they’re generally interested in that topic.”

And if they have watched over 75% of my videos, Facebook puts them into one of my custom audiences. I create an ad set around my custom audience, and I will call it warm audience. There are a couple of other qualification steps that I also utilise to classify someone into my warm audience; such as page engagement within a certain amount of days. Also, people who like my page within a certain number of days, and people who have engaged with my Instagram page within a certain number of days.

And there it is; how I use personally use Facebook to get more video views for the best possible price. Thank you for reading this, I hope you have learnt something and it helps. I have a lot of content coming up on my social media pages around video marketing and content marketing. If you have not already done so, feel free to visit my Facebook and Instagram pages to like and follow, and if you are on YouTube, feel free to subscribe.

Thank you for reading.

The post How to Get Your Videos Seen on Facebook for the Lowest Prices appeared first on Crewdo.

So, you have been super enthusiastic, and you’ve created a load of videos for your business. Now, you’ve realized no one is tuning in to watch your videos. In this post, I will tell you how to generate views for your video, and how to make your content rank high on Google.

Video Discovery on Google

The first thing you need to understand is why Google can’t find your videos. Well, actually, Google does not watch your videos, so you need to make Google really understand what your video is focused on and what your content is, to make Google discover your video and present it as a search result. That is the first thing you should know.

Once you understand that, the next thing you should know about is ticks for crawling. Yes, the Google algorithm needs to crawl your video/web content by utilising ticks. Ticks aid web crawling by helping the search algorithm understand your web content’s context, basically what your video is all about.

One of the easiest and best ways to do this is by transcribing your video. Transcribing a video can be done easily, all you need to do is outsource it, using services like Crewdo or Upwork. These platforms offer the services of expert transcribers who can do the work easily for you.

After transcribing the video, you can also hire a writer to rephrase the content to make it a readable content, which can be uploaded to your blog. Doing it this way, you have a blog post accompanying your video, and eventually, this shows up on a Google search result.

Utilise Targeted Keywords

The next step to take, before recording your video, or even scheduling your video to shoot, is to really understand the keyword you want to look at targeting.  A good way to know the keywords to use is by using a keyword tool called Uber Suggest, or Keywords Everywhere; the latter being an extension of Google Chrome.

Basically, what these services will do is to provide you with some ideas for the keywords to use. Then, when making and uploading your video, transcribing the article, or putting in the title and headers, you can specify to your writer what keywords you need in your content. And it is essentially that simple and easy.

To summarize all these, Google can’t watch your videos, so you need to accompany your video with some text, and to do that you can get writers to transcribe your video and include specific, relevant and targeted keywords. Thank you for reading; I hope this post has helped.

To learn more about content marketing and video marketing, I will be releasing a ton of content on my social media pages, so please make sure to like, share and comment. Thank you.

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