So, you have been super enthusiastic, and you’ve created a load of videos for your business. Now, you’ve realized no one is tuning in to watch your videos. In this post, I will tell you how to generate views for your video, and how to make your content rank high on Google.
Video Discovery on Google
The first thing you need to understand is why Google can’t find your videos. Well, actually, Google does not watch your videos, so you need to make Google really understand what your video is focused on and what your content is, to make Google discover your video and present it as a search result. That is the first thing you should know.
Once you understand that, the next thing you should know about is ticks for crawling. Yes, the Google algorithm needs to crawl your video/web content by utilising ticks. Ticks aid web crawling by helping the search algorithm understand your web content’s context, basically what your video is all about.
One of the easiest and best ways to do this is by transcribing your video. Transcribing a video can be done easily, all you need to do is outsource it, using services like Crewdo or Upwork. These platforms offer the services of expert transcribers who can do the work easily for you.
After transcribing the video, you can also hire a writer to rephrase the content to make it a readable content, which can be uploaded to your blog. Doing it this way, you have a blog post accompanying your video, and eventually, this shows up on a Google search result.
Utilise Targeted Keywords
The next step to take, before recording your video, or even scheduling your video to shoot, is to really understand the keyword you want to look at targeting. A good way to know the keywords to use is by using a keyword tool called Uber Suggest, or Keywords Everywhere; the latter being an extension of Google Chrome.
Basically, what these services will do is to provide you with some ideas for the keywords to use. Then, when making and uploading your video, transcribing the article, or putting in the title and headers, you can specify to your writer what keywords you need in your content. And it is essentially that simple and easy.
To summarize all these, Google can’t watch your videos, so you need to accompany your video with some text, and to do that you can get writers to transcribe your video and include specific, relevant and targeted keywords. Thank you for reading; I hope this post has helped.
To learn more about content marketing and video marketing, I will be releasing a ton of content on my social media pages, so please make sure to like, share and comment. Thank you.