If you’re a business owner and are looking to grow your business, you’ve most likely heard about Gary Vaynerchuk, popularly known as GaryVee. He’s the CEO of VaynerMedia and VaynerX, it’s impossible not to know him if you’re interested in using digital marketing and social media to grow your business.
He is one of the most productive people in regards to content creation and, in this article, I’m going to walk you through his method and strategy for social media content creation and how you can apply it to your business.
GaryVee is very open about how he creates his content, and there’s a ton of resources online centred around it but see this as a short and straightforward guide to applying his methods.
1. Pillar Content
GaryVee’s first step when creating content is to formulate pillar content. What this means is that he creates one piece of content which he repurposes and spins severally to create content for his social media platforms.
For GaryVee, he has a daily vlog called the DailyVee Show, and the AskGaryVee Show. These are his two main pillars from which he can spin all of his social media content.
To illustrate this point, the DailyVee Show is a daily vlog where he has a videographer follow him around, going to various meetings, giving keynotes and things like that, he then edits that vlog into a very engaging piece of content.
Then, his social media team will extract all of the gold from that and repurpose it into other content that they think the audience might find useful. This leads us to the second step.
2. Repurpose Your Content
After you’ve created your pillar content, a vlog, an article, podcast, etc., the next step is to repurpose it for social media. Your pillar content is too lengthy and monotonous for social media, so the best thing to do is spin it. You can vary your pillar content into video snippets, graphic cards or quote cards.
GaryVee repurposes his AskGaryVee Show into a podcast. He has a writer on his team that will interview him about certain things that he’s spoken about in his videos, and then they’ll turn it into a written piece of content.
His time is taken up by creating the first piece of content, the pillar content, and then his team does the rest of the work and creates a ton of content for his social media channels.
3. Create Content around Your Feedback
After you’ve created your pillar content, repurposed, spun and varied it, and posted on social media, the next step is to listen to your audience.
Scour the responses on your pillar post and social media posts and look for questions or comments from your audience.
With this new information, you then go back to your pillar content and repurpose it based on the questions and comments or create new content based on it.
Conclusion
So, there you have it, the three steps GaryVee uses to create tons of content that you’ll find available on different social media channels. Don’t be deceived by the seeming simplicity of it; it’s a lot of work.
Your repurposed content has to fit each of your social media channels, and you have to make them engaging enough to get responses and generate leads for your business. There’s a lot of trial and error to see what gets the most engagement and what doesn’t.
If you’re creating content for your business, or you’re looking at creating content for your business, this is a near perfect strategy to use. You can record one piece of content and turn it into multiple pieces. It’s a very good method, especially if you’re very busy and don’t have all the time in the world to create content.
If you have any questions or comments, feel free to use the comment section below.