Smartass
Smartass is a market leader in Tree Free Sustainable Toilet Paper, Tissues and Paper Towels.
The task
Smartass has a strong brand and following. We were assigned the task to build marketing campaigns focused solely on generating sales.
What we did
Google Ads | Facebook Ads | Custom Landing Pages
The first thing we wanted to do was target the low hanging fruit to get some quick runs on the board. This was achieved by targeting warm engaged audiences and then building out a number of different audiences to test a variety of ads against.
We then refined the campaign to focus on profitable audiences and scaled the ad spend as the return on ad spend increased over time.
The Results To Date
$260,000 Total Sales Generated | ROAS 7.87