What is a sales funnel? How do you turn prospects into customers and customers into repeat buyers? Why are some businesses able to convert prospects into buyers?
The Sales Funnel is the Answer
A sales funnel transports your customers from the initial point of awareness and builds their interest until they purchase your product and service. A lot has been discussed by marketers and thought leaders on how to create sales funnels. However, the perfect sales funnel is not a one-size fits all and would be based on your type of business.
So what should you consider in creating a successful sales funnel?
Mostly common sense. No need to confuse yourself with too many marketing tools, tactics or hacks. A focus on the basics would help you create a converting sales funnel. Read on to learn more about how to do this.
Focus on the Customer
A lot of marketers like to get fancy with funnel creation tools and techniques. You must consider one factor in designing your sales funnels and that factor is not tools or technology. It is the customer. What problems do the customers need you to solve?
How do they seek answers to these questions? Do they go on Google to start querying, hoping to find answers to their questions? Do they talk about it on online forums or Facebook groups?
What is the Customer’s Journey?
As a follow up from above, it is important to plot out the customer’s journey to finding a solution to their challenge. Your business should be focused on helping your customers smoothly along the road to the solution to their problems.
Create Content That Helps Your Customer
The basic rule really is to focus on the customer. Many businesses approach from a position of selfishness, thinking of how much they can make from the customer, rather than how they can help the customer.
Create content solutions for the customer’s problem and distribute these contents where your potential customers can get them.
Consider this Successful Sales Funnel
We worked with a client that offers retrofit double glazing windows. In designing the sales funnel, we asked the client: “what problems are your customers having before they even know who you are, what your product is, and how you can help in achieving their desired outcome?”
Soundproofing was a major challenge for this client’s customers. We found online a vast amount of queries that people search for like, “how to soundproof my window”? “Ideal solutions for soundproofing my window”, “heat loss and making a room warmer in the winter” and “reducing power on heating a room” among other queries.
These are the challenges that the customers were all facing at the moment. In this case, we simply created helpful and relevant content to help customers in these situations. With search engine optimisation, potential customers can see this helpful content, and once they find us on Google, they know who we are and they “enter” the funnel.
We educate them further that double glazing can help soundproof the home, minimise heat loss, and so on. Depending on your business, there are other things you can educate your customer on, like providing a justification for your prices and telling them how long it takes to get products delivered.
By providing helpful content, you build credibility, and the customer eventually picks up the phone and asks for a quote. You’d find that the sales process is easier, and there are not so many objections because you have done a ton of work upfront by educating the customer. This one element alone has resulted in millions of dollars of sales.
In Conclusion
The perfect sales funnel for Aesthetic Clinics enables you to see things from the customer’s viewpoint and provide content that effortlessly guides the customer down the funnel. With the perfect sales funnel, you only sell to qualified customers, and it is easier to convert them to paying customers if you have helped them in the search for the solutions to their problems.