Content Creation is a big deal for everyone, and when you have to create content for your business, it can be overwhelming. You’re not just writing a random Facebook post, you have to come up with content that is engaging and can generate leads.
This is a full-time job. In this article, however, I’m going to show you how to produce 10 times as much content in very little time.
Create Multipurpose Content
Many businesses fall in the trap of creating universal content, i.e., one video, article, or podcast for all platforms. A better way to go is to ensure that the content that you’re posting on social media is relevant to that particular platform.
What you should do is take that one piece of content and turn it into multiple pieces of content. To give you an example, if you’re creating a video for YouTube, you could transcribe that video, then post it on your blog as an article or a blog post.
You can also take the video, pull out little clips that your audience might find useful and put them into their own individual video snippets and post on Instagram for example which has a 60-second limit for videos.
You can pull quotes, statements, tips and tricks and things like that and put them into graphics cards. You can make 15-second segments and use them for Instagram or Facebook stories. Basically, you’re taking one piece of content and turning it into multiple pieces of content.
Alternatively, if you create a blog post, you can turn that blog into a video or a script and then use an iPad teleprompter to deliver that via video, or you can have a presentation that just runs through the blog post. You can make these short and post on social media. You can also take snippets of the article and make graphics cards with them for social media.
Multiplying your content in this way is also a really good way to generate leads. If the video snippets and graphics cards you create for social media are engaging and interesting enough, you could get people to go to your website or YouTube channel looking for more. This will lead them to see your products/services and eventually patronise you.
Write an E-book
One way to generate leads is by writing an e-book. Writing a book will take a lot of time, however, if you’ve made a video that you’ve repurposed into an article or a blog post, let’s say you’ve done that 12 times around a certain topic, you can combine all of those articles and have a writer turn it into an e-book. You could then offer the e-book to your subscribers for free. This becomes a lead magnet for your business because if the e-book is valuable, people will be willing to pay for more of that.
Start a Podcast
Starting a podcast is a sure way to increase productivity with less work. A podcast is like a radio show and doesn’t require the rigid structure of an article so you can just note down a few main points then talk about them to your heart’s content.
You can also bring in a guest who is an authority in your industry and whose opinion would benefit your customers. Podcasts are naturally lengthy, so you have a lot of material that you can repurpose later.
Conclusion
Basically, if you want to create more lead generating content without breaking your back, the best thing to do is create content that you can repurpose.
This is also helpful because the attention span on social media platforms is a lot shorter. No one wants to watch a ten-minute video on Instagram so it would be more beneficial if you have one long piece of content on your blog or YouTube.
You can then break it down into smaller pieces that will grab and keep the attention of your social media followers and lead them to visit your site where they can buy your products.
If you’ve got any questions or other methods you’ve used to increase content production, please feel free to leave a comment below.