Content marketing is the new marketing goldmine for businesses. People consume large amounts of content every day, and you need to tap into that stream if you want to optimise your reach.
Content Sells!!!
It’s easier to sell your product or service to your potential clients if you first offer them relevant content. Now when we say content, we mean everything; videos, social media posts, articles, podcasts, and the works. The more diverse your content pool, the more your reach, the more leads you can generate.
So why should you go into content marketing? Is it right for your business? Read on to find out.
1. It Puts You in Your Clients’ Minds
Before we continue, take out B2B and B2C from your mind; it doesn’t matter who your clients are, content marketing works across the board. Whether you offer B2B or B2C products or services, what’s important is that you’re dealing with humans and humans love interaction.
Using Content Marketing, videos, in particular, is a great way to put your face in the mind of your potential and existing clients.
When you give value for free, you build trust. People come to associate your brand with expertise in your area of business, so when they need work done in that field, you’ll be the first in their minds.
There’s no better way to build a rapport online than creating a video. It doesn’t matter if you’re B2B or B2C, creating content is a good way to humanise your brand and to communicate directly with the person that’s watching the video.
2. You Give Value to Your Customers
People mostly care about what’s in it for them; they want to know what they stand to gain from interacting with you and your business, especially if they can get it for free. So, creating content, whether it’s a blog, a podcast, or a video, is a great way to give value to your audience, your ideal customers without asking anything in return.
It’s one of the best ways that you can provide value to people without being intrusive and picking up the phone and trying to cold call. Creating valuable content, creating educational content, entertaining people, whatever it is you’re trying to achieve, creating content is one of the best ways that you can do that for your business.
3. Content Marketing is Here to Stay
Tactics come and go, we all talk about building automated funnels, and they work if they’re done right, but they come and go. However, the fundamental way that people spend their money generally stays the same.
People like to do research before purchasing a product to make sure it’s the right fit for them. Therefore, creating educational content on the things they might be searching for is a good way to put yourself out there and generate leads. Creating content is a great way to leverage the fundamentals of how we purchase goods or services as consumers. So, if you’re stuck for ideas around creating content, then focus on answering questions that people might be asking online.
4. It’s Cheap
Content marketing is cheap. Facebook ads, for instance, offer value at a far greater rate than their cost. If you’re a local business, you should be utilising Facebook ads to get the attention and build the awareness of your products and services.
With Facebook ads, you can map out an area where you want your ads to show, and the kind of people to show it to. You put a minimal ad spend on that, create consistent, relevant content, and before you know it people remember your name, and when it comes to them needing your product or service, they’re going to remember you. So, start creating content if you’re not already, and start utilising Facebook ads.
5. Your Ads Will Be Relevant
What this means is that you can now deliver relevant content to the right audiences. If you have someone who is not close to buying your product but is aware of the problem your product solves and is on the lookout for solutions, you can deliver content that answers their questions.
On the other hand, you can also have a person who is ready to buy but doesn’t know who to buy from and so is researching your competitors and reading your reviews.
The best way to reach both persons is content marketing. You can create custom audiences on Facebook, and basically put ads in front of the right people, depending on where they are in the buyer journey.
This tool is very powerful because you could be delivering testimonials to the potential buyers that are ready to buy while giving product info to people earlier on in the funnel. It works because the early stage buyers don’t know that your product is useful for them yet.
They’re still trying to figure out the problem so you don’t want to show them content that will fly over their heads. You would be wasting your ad spend and time if you did that, and they’ll probably switch off and not click on anything.
Conclusion
So, there you have it, five reasons your business should be creating content, whether it’s a blog, podcast, video, whatever it is, you need to be creating something if you’re not already. And if you are, make sure you use Facebook ads to put it in front of people’s faces. Content marketing is the current big thing and you don’t want to miss out on this one.